W San Francisco

I managed the digital presence for W San Francisco, overseeing how the brand showed up across social platforms and digital touchpoints. From content strategy and campaign planning to day-to-day execution, I helped shape a cohesive online voice that aligned with the W’s bold identity while staying relevant to its local and global audience.

My role focused on creating visually driven, platform-aware content that balanced brand standards with cultural relevance—ensuring the hotel’s digital presence felt elevated, engaging, and current. By combining creative direction with social media expertise, I supported campaigns, events, and ongoing storytelling that strengthened audience connection and reinforced the W San Francisco’s position within the city’s hospitality and lifestyle landscape.